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Marketing Analyst

Santa Clara

Job Description:

• Analyze acquisition performance deliver actionable insights and recommendations based on LTV and ROI projections
• Proactively identify risk and opportunities for investment, constraint, or reallocation across the marketing channels
• Outline goals and metrics for performance channels on different models such as CPM, CPC, CTR
• Analyze large, complex marketing datasets in order to produce actionable insights
• Analyze Web site behavior using Web analytics tools to determine areas of site improvement
• Monitor data across all data sources, proactively identifying any accuracy issues and initiating corrective action to address and/or resolve any issues that arise
• Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations
• Work with large datasets to investigate key business trends, performance, issues, and behaviors
• Design, build, enable and maintain Tableau dashboards as well as other tracking tools and stories for both executive level and functional areas
• Collaborate across teams, geographies, and organizational levels to develop solutions
• Communicate findings and insights to key stakeholders and influence these teams to take action based on your recommendations

Requirements:

• Expertise with Google Analytics to setup tracking and metrics and drive improvements for better users acquisitions and engagements
• Expertise with Tableau to drive visualizations & industry best practice reporting; includes Advanced Table Calculations, Creating Parameters and Calculated Fields, Level of Detail Expressions, etc.
• Exceptional ability to visually present and communicate data, analyses, and findings
• Highly flexible, ability to execute well in a fast-paced, rapidly evolving organization
• Great attention to detail to ensure highest level of quality/rigor in reports & data analysis
• Ability to meet deadlines and handle varying workloads with a high degree of accuracy
• Proactive, organized, detail oriented, and quality driven
• Ability to identify, analyze, and resolve problems logically and systematically
• Ability to effectively communicate and translate business requirements to technical requirements
• Statistical analysis a plus including correlation analysis and linear regressions
• Tableau experience required as well as strong Excel skill
• Strong verbal and written communication skills
• Bachelor’s Degree in Business, Mathematics, or any other business-related expertise

To Apply:  CLICK HERE

Benefits:

Our reputation is built upon the talents and integrity of our employees. We value the contributions of each person who is a member of our organization. We offer challenging career opportunities, competitive salaries, and a comprehensive benefits package that includes the following:

• Health, Dental, Vision and Vacation Benefits Package
• Extremely fun and creative work environment at a rapidly growing company
• Casual dress code
• Flexible work schedule
• Retirement Plan
• Company-sponsored events