OPEN ROLES
Marketing Analyst
Santa Clara
Job Description:
- Analyze acquisition performance deliver actionable insights and recommendations based on LTV and ROI projections
- Proactively identify risk and opportunities for investment, constraint, or reallocation across the marketing channels
- Outline goals and metrics for performance channels on different models such as CPM, CPC, CTR
- Analyze large, complex marketing datasets in order to produce actionable insights
- Analyze Web site behavior using Web analytics tools to determine areas of site improvement
- Monitor data across all data sources, proactively identifying any accuracy issues and initiating corrective action to address and/or resolve any issues that arise
- Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations
- Work with large datasets to investigate key business trends, performance, issues, and behaviors
- Design, build, enable and maintain Tableau dashboards as well as other tracking tools and stories for both executive level and functional areas
- Collaborate across teams, geographies, and organizational levels to develop solutions
- Communicate findings and insights to key stakeholders and influence these teams to take action based on your recommendations
Requirements:
- Expertise with Google Analytics to setup tracking and metrics and drive improvements for better users acquisitions and engagements
- Expertise with Tableau to drive visualizations & industry best practice reporting; includes Advanced Table Calculations, Creating Parameters and Calculated Fields, Level of Detail Expressions, etc.
- Exceptional ability to visually present and communicate data, analyses, and findings
- Highly flexible, ability to execute well in a fast-paced, rapidly evolving organization
- Great attention to detail to ensure highest level of quality/rigor in reports & data analysis
- Ability to meet deadlines and handle varying workloads with a high degree of accuracy
- Proactive, organized, detail oriented, and quality driven
- Ability to identify, analyze, and resolve problems logically and systematically
- Ability to effectively communicate and translate business requirements to technical requirements
- Statistical analysis a plus including correlation analysis and linear regressions
- Tableau experience required as well as strong Excel skill
- Strong verbal and written communication skills
- Bachelor’s Degree in Business, Mathematics, or any other business-related expertise
To apply please email: hr@twkmobile.com
Marketing Coordinator
Santa Clara
Job Description:
- Create campaigns and track statistics
- Develop and maintain optimal media mix for valued clients
- Analyze media trends and assist in the research and implementation of new media strategy
- Being the “go-to” person within the team for all campaign related inquiries
- Cultivate strong working relationship with media partners and clients
- Help to conduct regular analyses to inform recommendations and best practices for campaign performance, and schedule calls/meetings with advertisers
- Collaborate with the internal team for campaign prioritization, launch plans and budgeting
Requirements:
- BA/BS degree in Business, Marketing, or a related field from an accredited university
- Ability to effectively communicate orally and written
- Detail oriented
- Able to wear different hats
- Willingness to learn and work above and beyond
- Ability to work in a fast-paced environment
- Accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
- Tech savvy individual – up to date with latest social media platforms
- Microsoft Office proficiency
- Professional email skill
- Experience with A/B optimization preferred
- Self-starter who is comfortable saying “I don’t know” and loves the challenge of discovering unknowns
- Team Player Mentality
Applicants must be currently authorized to work in the United States on a full-time basis.
Submit your resume along with a cover letter for consideration. Fresh graduates are welcome to apply. If you’re interested please contact: anni@twkmobile.com
Job Type: Full-time
Experience:
- Marketing: 1 year (Preferred)
Job Location:
- Santa Clara, CA (Required)
To apply please email: hr@twkmobile.com
Software Engineer
Santa Clara
Job Description:
As a digital advertising Software Engineer- you will perform accelerated testing of platform to improve system level design, usability and performance. Use your passion in coding and testing to stress usability and suggest design improvements to deliver superior performance of platform.
Basic Qualifications
- Bachelor’s degree in Computer Science, or related experience
- 3+ years of software code development and test automation
- 3+ years of experience working in full stack SaaS environment
- Scripting Knowledge (python or perl)
- Experience with release and deployment
Preferred Qualifications
- Master’s degree in related field
- 5+ years of experience in digital advertising platform and testing
- Good understanding of advertising
- Proficient with database and big data
Job Requirements
- Ability to work in a fast-paced environment
- Accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
- Self-starter who is comfortable saying “I don’t know” and loves the challenge of discovering unknowns
- Team Player Mentality
To apply please email: hr@twkmobile.com
Benefits:
Our reputation is built upon the talents and integrity of our employees. We value the contributions of each person who is a member of our organization. We offer challenging career opportunities, competitive salaries, and a comprehensive benefits package that includes the following:
- Health, Dental, Vision and Vacation Benefits Package
- Extremely fun and creative work environment at a rapidly growing company
- Casual dress code
- Flexible work schedule
- Retirement Plan
- Company-sponsored events
Applicants must be currently authorized to work in the United States on a full-time basis.
Submit your resume along with a cover letter for consideration. Fresh graduates are welcome to apply. If you’re interested please contact: anni@twkmobile.com
Job Type: Full-time
